Australia didn't do Valentines Day until the mid 80s. I remember growing up in the 60s and being puzzled by the St Valentine's Day references on the American shows and in Peanuts. I'd worked it out by the time I left school in 1979 but we didn't do it. Some time in the mid 80s I remember seeing the first Hallmark cards celebrating Valentine's Day. "Celebrating" is a strange way of putting it. We didn't celebrate it at all until there were cards telling us the celebration was here.
Big Fucking Whoopee, mate, in a big way.